Writing good copy is an art. It is an art that turns browsers into buyers. In today's competitive online world, there is also an element of science. We know that using targeted keywords in your web content will help to increase search engine rankings, because Google and other search engines decide on a page's relevance to a search query according to the content on the page. But Google has evolved into a very sophisticated business. It aims to give users search results that truly reflect what they are looking for, without being tricked by keyword stuffed pages.
So how many keywords? Well, not too few and not too many. Seriously, it is all about context. Well-written content that seamlessly blends keywords in to the copy can get away with higher keyword density than poor content that sounds as if it has been written by a fifth grader.
If you need help with identifying your keywords, please contact us for Free Keyword Tips.
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